Trained and experienced in carrying out social marketing strategy through Social Media Marketing and Digital Media Marketing certificates from George Brown College, Toronto, Canada (2016-2017). Also trained in English language studies at McMaster University (Bachelor of Arts, 2016).
KEVIN & SOCIAL
online influence. INFLUENCING ONLINE.
Creating content online since 2012.
What started out as a personal blog became a YouTube channel and vlogging platform. Kevin spends his time as a freelance social media strategist, creating musical pieces as Mise in his off time.
Mobile is growing. Content consumption is rising. Is your brand equipped to best tackle the future?
That's where your social media person can help!
South Park Design Build, 2017
At South Park Design Build, I ran their Facebook, Twitter, and Instagram feeds, focusing mainly on their Facebook following, which they maintained as their main hub for building customer relationships. On Facebook, I created and ran South Park's campaign strategy for brand awareness. South Park's following has doubled and their analytics to their homepage has also grown incrementally throughout my work. South Park's WordPress website was completely rebuilt with a responsive design theme under my social management, creating a beautiful hub for their visitors to browse portfolios through.
WTC Tax Consulting, 2016
At WTC Tax Consulting, a fresh accounting startup focusing on tax consulting within the GTA area, I created WTC branded social media profiles on Facebook, Twitter, Instagram, YouTube, and LinkedIn. As this was a startup, I also created their logo, designed business cards, managed their social feeds and copy, as well as ran campaigns on Facebook and Twitter for brand awareness and exposure.
Great work begins in the classroom.
Through my learning at both McMaster University and George Brown College between 2013 and 2017, I have been able to apply the theoretical knowledge and industry-focused skills in communicating and dissecting the English language, allowing for high quality copywriting and effective communication between peers and the public. Marketing skills developed through two certificate programs at George Brown College have allowed me to focus my efforts on social media and digital media in the marketing world. These certificates have led to hands-on application with search engine optimization, project management, eCommerce, basic web design, and database management, among many other topics of interest.
English language and literature studies (B.A.)
Digital Media Marketing
Social Media Marketing
WORDS FROM MENTORS
"Kevin has consistently demonstrated the skills and attitude that, I think, would make him a valuable member at any firm. He is inquisitive, open to new ideas and perspectives and quick to learn ... He is able to think both broadly and deeply and is comfortable working with peers and through complex issues."
– Peter L., Professor
Kevin was well versed in designing material for our social sites. He is also helpful in pointing out areas that could be fixed or made better for our goals ... I would consider Kevin an asset to any company.
– Robert C., Manager
It is with great pleasure to write this reference as I have been able to witness Kevin's growth as a student over the years ... Kevin's work moves his peers by his consistent commitment to setting high standards for himself through process and product work.
– Lizzie K., Mentor